Qlik Insight Advisor
In today’s data-driven world, businesses are constantly seeking ways to transform raw data into actionable insights. Qlik has been at the forefront of this transformation with its innovative data analytics platform Qlik Cloud.
One of its standout features is the Qlik Insight Advisor, an AI-powered tool designed to make data analysis more accessible and intuitive for users across all skill levels.
What is Qlik Insight Advisor?
Qlik Insight Advisor is a feature within the Qlik Sense platform that leverages generative AI to help users discover insights in their data. Unlike traditional BI tools that require manual intervention to create or surface insights, Qlik Insight Advisor automates the process of data discovery and visualisation through Natural Language Processing.
By simply asking questions or selecting data points of interest, users can quickly uncover trends, correlations, and outliers in their data.
How Does Qlik Insight Advisor Work?
At the core of Qlik Insight Advisor is the Qlik Cognitive Engine that understands the data in your app and the most appropriate visualisation to apply. The engine applies a logical model to your data, defining how data fields should be used, such as the most appropriate aggregation in a measure, or the type of data in a dimensional field.
Qlik Insight Advisor works by offering three ways to view the insights; by exploring data by selecting data fields, asking a question using natural language processing, and creating an analysis based on a range of analysis types.
Users can interact with Qlik Insight Advisor in three ways:
Explore your data
Make selections in data fields or master items. Insight Advisor will then generate analyses related to the items chosen.
Ask a question
Ask questions in plain text, such as “What were the total sales in Q2?” or “Which products performed best in July?”. This can be spoken or typed into the questions section, and the tool interprets these questions and provides relevant visualisations and answers.
Create an analysis
Select a type of analysis, such as calculated measure (KPI), ranking in order of a dimension contribution, breakdown of a measure by multiple dimensions in order of contribution, and many more. Insight Advisor will offer the most appropriate visualisation and help build an comprehensive analysis that goes beyond simple charts.
Key Capabilities of Qlik Insight Advisor
Self-Service Data Discovery
Qlik Insight Advisor democratises data access by enabling users of all skill levels to create complex data analyses without requiring extensive technical knowledge.
AI-Driven Insights
The tool continuously learns from user interactions and adapts its recommendations to deliver more accurate and relevant insights.
Natural Language Interaction
The ability to ask questions in natural language makes data analysis more intuitive and accessible. For instance, the Microsoft Teams integration where Insight Advisor becomes an analytics chatbot.
Benefits for Businesses
Accelerated Decision-Making
Qlik Insight Advisor enables faster data-driven decisions by providing instant insights and eliminating the need for manual data exploration from within Qlik or your favourite collaboration tool such as Teams or Slack.
Enhanced Productivity
Qlik Insight Advisor empowers users to explore and understand data independently, leading to a more data-literate workforce.
Reduced Development Costs
Traditional dashboards no longer need to be developed to support all potential questions the business may have; the visualisations are created on demand by the business using Insight Advisor.
Get the right insights to unlock the full potential of your data
Qlik Insight Advisor is a meaningful change in the field of business intelligence, combining the power of AI with the simplicity of self-service data exploration. By making data analysis more accessible, intuitive, and efficient, Qlik Insight Advisor empowers businesses to unlock the full potential of their data.
As the demand for data-driven insights continues to grow, tools like Qlik Insight Advisor will play an increasingly vital role in helping organisations stay competitive in a rapidly evolving landscape.
Curious of how Insight Advisor can up your business insights? Contact us!
Let’s meet up for a 1-hour creative get-together to see how Qlik Insight Advisor can enhance your insights.
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